10 Blogging Lessons I have learned over the years. Hmmm. My goal has always been monetization (see How to Start A Blog) because I need to make an income from my work. In trying to achieve this goal, I have tried a few different approaches, some of which worked better than others.
- Time is VERY Precious
As with any other venture, an internet business is extremely time consuming. There is so much more to do than there are hours in the day. So choosing the right things to focus on is very important to getting ahead. Time management is also essential. I have learned to make a hit list of the things that are most important for me to accomplish each day. I also give myself a time budget for each task which is one of the hardest things for me to do. Usually I find that there is no possible way for me t squeeze in all that I want to do (very disappointing). But it does help me to set more realistic short term goals. - While keyword research is important, it can also be paralyzing.
I am quite practical by nature so I want a formula for success. Objectively analyzing keywords for their profit potential and then writing posts based on these words inherently makes sense to me. However, this approach can severely cripple the writing process and the flow of a blog. Sometimes I get what I call “keyword paralysis”. I spend so much time trying to find the “right” keyword, I never actually get around to writing the post. I have learned that as long as a post is on topic with the overall blog – it is better to get the content out there than getting hung up on the profitability of the post. - Good content is important.
Offering your readers quality information keeps them coming back. It also compels them to share your work by retweeting, stumbling, and most importantly linking to your posts. - Anchored links are essential to a blogs success.
While social media is a wonderful way to interact and build community, the holy grail is getting another webmaster to link back to your site from theirs. In post links are the best, but blogrolls are great as well. The text that is used for the link is also important. It would be far more beneficial for someone to link to my site with a descriptive phrase as the link text – something like “How to Build An Internet Business” or “Tips for Creating a Website” rather than using the name of my blog- One Mighty Woman. By using descriptive text for the link the search engines will learn what my site is about. - Linking out is just as important as getting inbound links.
I often write posts that feature or mention other websites. In addition I often link to specific posts on those other websites. By doing this, I am helping my readers find helpful information that is “out there”. Also I am helping other bloggers increase the strength of their websites. What goes around comes around, and by using this strategy consistently, I have built some strong contacts of other webmasters that will help me out in kind. - Commenting is old fashioned, but it still works.
Finding the time to comment on another bloggers site is hard to do. We are all strapped for time. But leaving comments helps to support other sites, increases my site’s visibility, and there is a questionable benefit in terms of the link (usually a commenter can include the URL of their site in the comment form). My logic is that if I take the time to read a post, I might as well take an extra minute to leave a comment. - Social Media is a Black Hole.
Social media sites like facebook and Twitter and a wonderful way to build community and increase your site’s visibility. But the downside is that it is easy to lose many hours tweeting and surfing around. I have learned to allocate some time to exploring social media and to stick to my self imposed time budget. - Write from the heart.
A blogger is a writer – and my words portray my inner personality. I can’t pretend to be something that I am not – even with the anonymous nature of the web. If people that know me read my sites – they will see that I am the same in person as I am on the internet. - Treat a blog like a business.
Since blogging is my internet business – I have learned to treat it as such. All of the steps for creating an offline business apply online as well. Marketing, growth, goals, and strategy need to be identified and implemented. - Family time is important too.
Separating blogging time and family time is difficult. Since my office is in my home all things business and personal tend to become enmeshed. Clearly defining the end of my business day is probably the most important lesson of all.
Lessons from other bloggers:
- Better In Bulk writes: What has Blogging Taught You?
- Stephanie writes about what she has learned through blogging.
- Julie writes about her experiences as a blogger as well.
Return from this page about Blogging Lessons to the Internet Business homepage.
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{ 12 comments… read them below or add one }
Hmmm … I learned a few things from all your points- sounds like youhave done your reasearch in deed
Shauna ~
So glad to hear it! Thank you for the feedback.
Im always on the lookout for blog tips. You have some differents and new aproches. I like this one. “Anchored links are essential to a blogs success.”
Thanks for the tips.
Visiting From SITS
Happy April Fools! Dropping by from SITS!
~Angela
Happy April Fools to you too. Gotta love SITS!
Thanks! Anchored links really are better than just using the blog’s title. Even when linking to other posts within your own site – use text that you think googlers will use when searching for the topic of the post that you are linking to.
Loved your 10 Things list! I had started my own 10 things list from Mama Kat’s Writer’s Workshop as well, but I didn’t finish the post before Thursday. That might have to do with your #1 and #5 points. Oh well. Maybe I’ll still post it, but I’ll own narrow it down to my top 5 favorites.
Visiting here from SITS today and I’m so glad I did. Happy SITS Saturday Sharefest and Happy Easter too!
These are FANTASTIC suggestions! You’re an excellent writer too. Enjoyed reading this very much. I hope your internet business is going well. I fear many people think they’re going to have instant success at this. And I’m sure the Julie and Julia story feeds their dream to make it big with their blog. But, as you highlight–it takes focus, hard work, commitment and that ever so tough thing to achieve–balance.
drop in on my site sometime–no business or specific focus—-mostly just a chronicle of my very different life.
dianeswords.wordpress.com
happy saturday sharefest. i wasn’t the commenter who came in after you but as i scrolled through the other comments yours caught my eye. glad i dropped in on your blog.
@Run DMT – Thank you so much for your words of support! And, yes, time management is something I struggle with every day – there are just not enough hours, especially when managing a family and a business. I’ll keep an eye out for your top 5 list!
Diane ~
Thank you for the compliments. I have come to the conclusion that “overnight success” does not exist – even on the internet. But consistent, hard work will pay off.
I did drop in on your site and you are right – what a different life, and so exciting! Helping so many others through your work is an amazing mission.
Stopping in via SITS. Great tips-especially about the importance of family time.
I don’t see commenting as old-fashioned for the reasons you listed and other reasons as well. Comments are a way of giving/getting feedback. I see them as a form of etiquette as well. Thanking someone for stopping in and commenting or following your blog is a good way of developing rapport. It also increases the likelihood that they will return. Just like in a business setting the goal is to retain existing clients, it is my priority to retain the readers that I have.
Karen ~
Thank you for stopping by and for the compliment!
However, I think I must clarify my point about commenting – #6. When I say “old-fashioned” I mean that years ago commenting was looked as a means to get quality backlinks from other sites (remember the whole “do-follow” movement?). Of course, this method of gaining links quickly fell out of favor with the search engines – and suddenly comments were dismissed by SEO experts as a waste of time.
I think my philosophy is the same as yours in that commenting does work – but not necessarily from an SEO standpoint. Taking the time to leave a comment and reply to one is just plain good business practice. It helps build a community out of a site’s readers, and by listening to the feedback it helps the author meet the needs of the reader. SEO is important but it isn’t everything.
Thank you again for your very insightful comment.
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